ONE POINT OF VIEW
6 channels, onerecognizable presence
A STRATEGIC PARTNERSHIP FOR THE MOMENTS THAT MATTER
Make Scott the
first call for
social impact.
Scott already has the raw material: a book, a point of view, a speaking calendar, a podcast, and a team that can make the work. What he needs is proactive editorial leadership that turns every asset and appearance into a steady, unmistakable authority presence.
recognizable presence
BUILT FOR
MOMENTUM speaking, Better Good,and what comes next
01Thought leadership that travels
02More from every speaking moment
03A platform that stays in motion
01 The opportunity
Great ideas deservea bigger audience.
Scott is already shaping important conversations around social impact. With a strategic content strategy, we can bring his ideas to a wider audience and build on the momentum he’s already created.
01
Turn every appearance into proof.
Give event organizers a living body of work that shows Scott’s point of view, delivery, and relevance before the invitation arrives.
02
Lead the conversation, not just the calendar.
Bring forward ideas, angles, and responses that help Scott show up early when the social-impact conversation is moving.
03
Keep authority compounding.
Build a publishing rhythm that turns talks, podcasts, Better Good, and partner moments into reasons to return, share, and engage.
02 Social Media Audit
The strategy startswith the audit.
Here's a deep dive across six platforms that reveals where Scott stands today and what it will take to build greater visibility, authority, and demand.
See what’s inside
03 How we’ll work together
Start with the story.
Build the structure around it.
The opening phase gives us the time to understand Scott’s priorities, gather the right source material, build a useful system, and begin publishing with intention.
- 01
FIND THE THROUGH-LINE
Start with what connects the work.
Clarify the audiences, priority themes, speaking routes, and Better Good stories worth carrying forward.
- 02
FIND THE WINNING FORMATS
Build around what breaks out, not what’s trending.
Test formats across channels, spot the outliers that move Scott’s audience, and build the templates, source material, and approval rhythm around those winners.
- 03
GIVE EACH SPEAKING ENGAGEMENT A LONGER LIFE
Let each opportunity keep working.
Plan what happens before the room, in the room, and after the event, so each engagement generates the proof that books the next one.
- 04
TURN YOUTUBE INTO PROOF OF DRAWING POWER
Books stages, not just views.
Research, script, produce, and publish long-form videos that show event organizers his thinking, his delivery, and his audience.
- 05
PUT THE RIGHT CHANNELS TO WORK
Use each channel for the job it can do.
Use LinkedIn, both Instagram channels, and Substack as one connected core. Use TikTok for additional distribution. Review results together each month.
04 What the work can look like
THE BRAND SYSTEM BEHIND THE WORK
Explore Scott’s brand guidelines05 What the work makes possible
The work.
In motion.
A few examples of strategy, coordination, and creative stewardship helping strong work travel further.
Published perspectiveRead Stephanie’s articles on Entrepreneur
06 The team
ABOUT STEPHANIE GARCIA
From unknown
to unforgettable.
Stephanie Garcia is a social media strategist for brands and entrepreneurs who want to go from unknown to unforgettable.
A digital marketing expert with 15 years of ad agency experience, she led paid search advertising for one of the largest search agencies in the United States, served as the Director of Social Strategy for San Diego’s leading ad agency, and has created powerful campaigns for Fortune 500 companies and small businesses.
Today, Stephanie has helped thousands of her clients, from moonwalkers to MasterChefs, get on the Fascination Fast Track™ to ignite their ideas and create spell-binding content that hooks audiences in.
Named as one of the Top 50 Digital Marketing Thought Leaders by University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.
Stephanie is the host of Lights, Camera, Live™ and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, VidSummit, Podcast Movement, and many more. Stephanie is the co-author of Ultimate Guide to Social Media Marketing, published by Entrepreneur Press. She lives in San Diego, CA.
15 years in paid search, social strategy, and ad-agency leadershipTop 50 Digital Marketing Thought Leader, University of Missouri St. LouisHost, Lights, Camera, Live™ · Co-founder, Leap Into Live Streaming BootcampSpeaker: Social Media Marketing World, VidCon, VidSummit, Podcast Movement
TRUSTED BY
07 The rollout
From first movesto SXSW.
The next five months are the runway: establish a public rhythm, build the proof behind Scott’s drawing power, and turn SXSW into the start of the next set of conversations.
- 01
NOVEMBER 2026
Set the pace
Confirm the first priorities, establish the recurring planning cadence, and identify the stories that give the first publishing run something to say.
- 02
DECEMBER 2026
Put the rhythm live
Launch LinkedIn, both Instagram channels, and Substack series, then build a queue of stage moments and Better Good stories that can keep moving.
- 03
JANUARY 2027
Build the video runway
Develop the first YouTube episodes and short-form cutdowns so Scott’s proof of drawing power has time to compound before SXSW.
- 04
FEBRUARY–MARCH 2027
Turn SXSW into the next stage
Build up to the event, cover it live, and turn the conversations, proof, and follow-up into the next speaking opportunities.
08 Investment
The right partnership
for what’s next.
This strategic partnership holds the big picture while moving the day-to-day pieces forward: strategy, editorial direction and leadership, video development, distribution, and monthly reporting.
STRATEGIC PARTNERSHIP · MONTHLY RETAINER
$12,500per monthFive-month initial term: November 2026 through March 2027, covering the full SXSW arc. Renews month-to-month after that, with 30 days notice.
01
Narrative & planning
Audience priorities, editorial direction, content calendar, approvals, and monthly planning.
02
Editorial leadership & speaking support
LinkedIn, both Instagram channels, and Substack strategy and publishing, plus full promotional campaigns around priority speaking engagements.
03
Design system
A visual identity system built around winning formats, not trends. We identify the formats that break out as outliers for Scott’s audience, then design templates for written posts, carousels, long-form video, and short-form video around them, so every piece is unmistakably his and the team can produce at speed.
04
YouTube strategy
Research, creative direction, and publishing strategy that turns YouTube into Scott’s proof of drawing power. Long-form videos that show event organizers his thinking, his delivery, and his audience, so the channel books stages, not just views. Includes production and post-production for up to 4 long-form videos per month, with short-form cutdowns for cross-channel distribution.
05
Additional distribution
Interest-led TikTok formats that introduce Scott’s ideas to people who do not know him yet.
06
Learning & reporting
Monthly reporting on what’s working and what to improve next, across speaking inquiries, Better Good engagement, referral traffic, and video performance.
AS SEEN & FEATURED
TERMS
Terms
- Up to 160 hours per month of strategy and execution across Scott’s channels, plus production and video editing support.
- Hours beyond 160 in a month are billed at $150/hour. Video production beyond the included scope is scoped and priced separately.
- SXSW 2027 is included in the retainer: build-up campaign, live event coverage, and post-event follow-up.
- Travel expenses are billed separately at cost. Other on-site event days are billed at a $1,500 day rate.
- Revisit scope at the end of the SXSW ramp.
09 Common Questions
Questions,
answered.
A few practical details about how the partnership works.
01What's included on Production Days?
A Production Day turns Scott's ideas into finished content, ready to publish. Before the day, we research the angles and write the scripts. On the day, Scott records while we direct. Afterward, our team edits, packages, and formats each piece for the channels it belongs on. One focused day can supply weeks of content.
02Why focus on winning formats instead of trends?
A trend gives you a week. A winning format gives you a system. We test different ways of packaging Scott's ideas, find the formats that consistently earn attention from the right people, and build templates around them. Production gets faster, the content gets more recognizable, and each month builds on the last instead of starting over.
03How does this help Scott get on more stages?
Organizers book speakers they can picture on their stage. So every engagement becomes a campaign, not a one-off: content before the event that builds anticipation, coverage during it, and follow-up after that turns one room into proof for the next. The talks, clips, and testimonials add up to a body of work an organizer can say yes to quickly.
04How will we know what's working?
Every month you get a report that goes past likes and follower counts. We track which themes and formats are driving speaking inquiries, book engagement, referral traffic, and video performance, then show you what we're doing more of, less of, and differently because of it.
05How much of Scott's time does this take?
Scott's time goes to the things only he can do: showing up on Production Days, reviewing content as needed, and the appearances themselves. Research, scripting, editing, publishing, and reporting are on us. The system is built to protect his calendar, not fill it.